Hi, I'm Asim Abbas.

You have bigger plans.
Your app should keep up.

When your app makes it hard to grow your business, I find out what’s wrong and help you fix it.

Get a free product review See how I work

Asim Abbas — From finding the problem
to making the product work.

10 years. 450+ products.

Built for founders around the world.

When your app holds you back

You keep investing.
Your app keeps failing you.

Your marketing brings people in. Then they get stuck trying to do the very thing they signed up for.

A customer asks for something new. You want to offer it. But a small change takes months to build.

More people start using the app. It gets slower. The bills get bigger. And nobody can tell you exactly why.

You want to grow your business. Instead, you spend your time dealing with problems in the app.

Where I come in

First, tell me what you want to do.

What do you want your product to do next? What keeps stopping you?

I look at how people use your app and where they get stuck. I check what’s happening behind the scenes too. If we’re missing information, I set up a way to track it.

Then I find out why it’s happening and fix it. The problem might be a confusing sign-up page, a failed payment, or a server that can’t keep up.

I find the problem, do the work to fix it, and check that the app works better.

Two apps I’ve helped improve

Here’s how I’ve helped
other businesses.

01 Helping users become customers

They paid.
The app failed.
Nobody answered.

Their complaints showed me
what to fix next.

Users couldn’t finish the work they came for. A large upload or report would fail. Should they wait? Try again? They had paid, but had nowhere to ask for help.

So they left bad reviews.

I checked where people got stuck and fixed the failing reports. Then I put help within reach, right where they needed it.

More people asked for help. That was progress. Now we could reply, solve their problems, and learn what to fix next. Their questions led me to the next issues: payments and paid plans.

Then I made it easier to get started and tested different versions, so more of the people arriving could become paying customers.

02 A faster app that costs less to run

Thousands of people used it every day.
Why was it so slow?

90%lower costs
after I fixed the problem.

Thousands of people used the app every day. At certain times, it became very slow. The client had a large team, but nobody could work out why.

I added tracking to the app and its servers. This showed me where the app slowed down. Then I looked into what was causing it.

I fixed the problem and tested the app again. The client’s costs fell by 90%. They were paying much less to run the app.

More users don’t always have to mean much bigger bills. First, find out where the money is going.

Let’s look at your app

Let’s find out what’s going wrong.

Send me your app and tell me what you want to do next. I’ll look at how it works and suggest what to check or improve first.

This first review is free. If I need more information to understand the problem, I’ll ask you for it.

Prefer to talk it through?
Book a call

You have bigger plans.Your app should keep up.

You keep investing.Your app keeps failing you.

First, tell me what you want to do.

Here’s how I’ve helpedother businesses.

They paid.The app failed.Nobody answered.